2012, Consumer, Engagement and Marketing

SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing

Marketing Promotion Flow Strategy

“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

AUGUST 14, 2022

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.

Consumer

Consumer Engagement Tailored Shopping

Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

Consumer

Consumer Apparel Fashion Outdoor

Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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A Brief History of Experiential Marketing

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

Marketing

Marketing Social Media Advertising Engagement

The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

OCTOBER 8, 2023

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events.

Artistic

Artistic Engagement Consumer Marketing

From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

SEPTEMBER 5, 2023

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We

Social Media

Social Media Strategy Marketing Balance

The rise of recommerce: retail’s sustainable future

Inside Retail

JUNE 10, 2021

Fast forward to today and the recommerce market is booming, thanks to a generational mindset shift combined with changes wrought by the global health pandemic that are driving consumers to adopt more sustainable shopping habits. The consumer love affair with recommerce. The consumer love affair with recommerce.

Fashion

Fashion Apparel Consumer Accessories

What’s driving the explosion of Australian retail acquisitions?

Inside Retail

DECEMBER 13, 2023

The deal marked an enormous increase in the brand’s valuation since Brazil’s Natura & Co purchased a 65 per cent stake in Aesop for about $70 million in 2012, signalling its unparalleled standing as a category leader. As consumers have tightened their wallets, they have become more selective.

Beauty and Health

Beauty and Health Contrast Marketing Management

PayPal preparing US$45 billion bid for Pinterest

Inside Retail

OCTOBER 21, 2021

“(The) combination would be a significant positive for PayPal’s ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest’s social commerce platform gets integrated with Honey’s AI into PayPal’s destination app,” Wedbush analysts wrote in a note.

Social Media

Social Media Advertising Marketing Consumer

Award-winning Nike ad proves brands can’t get woke in two minutes

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising

Advertising Marketing Engagement Consumer

Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

Balance

Balance Management Hobbies Social Media

Influencer-Inspired Packaging Trends 2023

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

Gifts

Gifts Fashion Color Promotion

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

Consumer

Consumer Beauty and Health Fashion Marketing

Innovative Retailer: Gousto

Retail Insider

JANUARY 31, 2022

This is crying out ‘Gousto is another one of those businesses that has benefited from the changing consumer habits/state-led behaviour alterations of the past three years’: Don’t get ahead of yourself and don’t ever try to second guess what I am going to say. Fine: Cast your mind back to 2012 – London Olympics and all that.

Shopping

Shopping Customer Engagement Marketing Consumer

First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

JUNE 16, 2021

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities.

Design

Design Curate Perspective Social Media

First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

JUNE 16, 2021

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities.

Design

Design Curate Perspective Social Media

Gen Z: Merchants of cool or brand killers?

Inside Retail

APRIL 27, 2022

Harvard consumer researcher Professor Susan Fournier would say that our brands are akin to our best friends, acquaintances, lovers, and dalliances. I’m being increasingly guided by socials, following influencers, and I am also being influenced by other consumers online, whom I perceive to be ‘just like me’. Engaging on Gen ‘We’ terms.

Engagement

Engagement Consumer Shopping Fashion

Create Retail Today

SMS marketing tips from Australia’s fastest-growing brands

“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Webinars

Trending Sources

Battle of the sportswear brands: Why Chinese consumers are going local

Webinars

A Brief History of Experiential Marketing

The return of Sephoria and what it means for the future of beauty festivals

From nanotech to sneakers: How Crep Protect is disrupting footwear care

The rise of recommerce: retail’s sustainable future

What’s driving the explosion of Australian retail acquisitions?

PayPal preparing US$45 billion bid for Pinterest

Award-winning Nike ad proves brands can’t get woke in two minutes

Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Influencer-Inspired Packaging Trends 2023

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Innovative Retailer: Gousto

First look: V&A’s 1900-Now gallery brings “the history of design to life”

First look: V&A’s 1900-Now gallery brings “the history of design to life”

Gen Z: Merchants of cool or brand killers?

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