Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

Engagement 130

Engagement Layout Shopping Perspective 130

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

Social Media 298

Social Media Marketing Engagement Form 298

Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.

Marketing 273

Marketing Consumer Perspective Form 273

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

NOVEMBER 3, 2022

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. NFTs and Loyalty.

Consumer 263

Consumer Layout Engagement Strategy 263

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. Between May 2020 and May 2021, Australians spent $48.1

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

OCTOBER 9, 2023

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262

Marketing Hobbies Art Artistic 262

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fashion Tailored Shopping 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JULY 11, 2023

In this year’s global edition of the Omnichannel Leadership Report from NewStore – a retail survey that audits around 275 brands across several key international markets – Australia has emerged as a frontrunner in providing consumers with outstanding omnichannel experiences.

Consumer 227

Consumer Perspective Location Marketing 227

Retail Focus

MARCH 22, 2024

Nespresso UK has entered the on-the-go coffee market with the launch of a new coffee shop concept titled ‘The Nespresso Bar’ at a location close to Liverpool Street station in central London. The location has been carefully selected for Nespresso’s first entry into the on-the-go coffee market, positioned in the UK’s busiest commuter hub.

Shopping 147

Shopping Marketing Location Concept 147

Retail Focus

MARCH 27, 2023

The key downfall of a D2C brand in the eyes of a consumer is the lack of physical presence where you get the chance to pick up, turn on or try on its products. In 2022 we created the ‘Productivity Pop Up’ for the productivity and organisational webtool D2C brand Notion in Old Spitalfields Market to bring to support their UK media campaign.

Marketing 245

Marketing Location Engagement Layout 245

Inside Retail

JANUARY 12, 2023

For brands, it presents a rare opportunity to speak directly to a consumer demographic that may not be holding the purse strings, but still accounts for a significant amount of spending. “It’s There’s no doubt that The Athlete’s Foot being engaged in this gaming space is exciting for us.

Marketing 246

Marketing Engagement Space Management 246

Inside Retail

SEPTEMBER 4, 2022

This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . We can run multiple creative solutions for brands and retailers to engage with the user base.”.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. Marketing sustainable claims isn’t as easy as it seems, however.

Consumer 246

Consumer Marketing Concept Engagement 246

Inside Retail

DECEMBER 4, 2023

The Christmas tree displays were built by Holiday Collective, a holiday design group focused on decorating for the commercial sector, and the scent is emitted by cold mist aroma diffusers from Scent Marketing Inc, a company specializing in scent and sensory experiences for retail and lifestyle brands like the Museum of Ice Cream and Baccarat Hotels.

Marketing 130

Marketing Display Department Stores Consumer 130

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

JUNE 2, 2021

We have over a billion active consumers on our platform and around 800 million of those are in China. Data shows China’s e-commerce market is expected to reach US$ 3 trillion by 2024 and is set to register a strong 12.4 Data shows China’s e-commerce market is expected to reach US$ 3 trillion by 2024 and is set to register a strong 12.4

Consumer 246

Consumer Shopping Engagement Marketing 246

Bay Cities

SEPTEMBER 22, 2021

Most consumers don’t give a lot of thought to what’s happening behind the scenes when they buy a product from a bricks-and-mortar or online store. Shopper marketing focuses on supporting consumers who are already in the mindset to buy in making a final purchasing decision.

Engagement 98

Engagement Marketing Consumer 98

Inside Retail

NOVEMBER 29, 2023

With an existing presence in Singapore and a commitment to the Southeast Asian market, this office symbolises our dedication to delivering unparalleled experiences and services to customers in the region,” he told Inside Retail. This move also enhances the company’s ability to serve Southeast Asian consumers. billion in 2023.

Marketing 130

Marketing Outdoor Expansion Strategy 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. Here are some valuable email marketing tips that retail leaders from a recent CommerceNext event shared: 1. Is it an engagement message? This is what you call convergence,” Akhavan said.

Marketing 246

Marketing Line Perspective Engagement 246

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

NOVEMBER 3, 2021

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. The possibilities for increasing consumer engagement and consumer connection are endless.

Consumer 130

Consumer Engagement Pattern Form 130

Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Post-pandemic, consumers are returning to physical stores that offer immersive experiences.

Retail Marketing 130

Retail Marketing Marketing Apparel Retail Sales 130

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Consumer 246

Consumer Promotion Strategy Shopping 246