Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

RetailMinded

OCTOBER 20, 2023

Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

MAY 16, 2024

The new 6000-square-foot store not only underscores the denim brand’s commitment to the Indian market but also showcases its innovative NextGen Indigo store concept, designed to enhance the consumer shopping experience. A key part of that is creating immersive, hybrid, brick-and-mortar experiences that resonate with customers. “As

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Expansion Tailored Strategy Layout 130

Inside Retail

AUGUST 14, 2022

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. The tailored shopping experience we expect online is now an expectation offline as well,” he said. The allure of the physical store.

Consumer 130

Consumer Engagement Tailored Shopping 130

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Tailored 147

Tailored Engagement Marketing Line 147

Inside Retail

JUNE 11, 2023

“Sephora will continue to introduce new and differentiated products to the market while showcasing new trends,” said Maggie Chan, MD of Sephora Greater China. Sephora currently has some 3000 points of sales across 36 markets.

Concept 246

Concept Tailored Gifts Curate 246

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Strategy Marketing Planning Engagement 246

Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. The post The future of retail: Five consumer drivers for success in 2021 & beyond appeared first on Inside Retail.

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Consumer Tailored Shopping Promotion 246

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Planning Customer Retention Social Media Marketing 290

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. At the helm is Mohit Yadav.

Social Media 130

Social Media Expansion Consumer Marketing 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MARCH 25, 2024

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. Physical stores allow retailers to evaluate customer interactions, collect their sentiments for market research, and study touchpoints in their shopping journey.” “It

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Strategy Shopping Tailored Consumer 243

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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Target Market Social Media Fashion Tailored 130

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

FEBRUARY 6, 2023

The business is also seeing strong sales figures in markets like Taiwan, SIngapore and Hong Kong, which have proven to be quite resilient throughout the pandemic. “We Asia Pacific is a huge market for us, and we aim to bring the best of our tradition and heritage to customers in this region,” he added.

Marketing 130

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Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130

Tailored Strategy Consumer Shopping 130

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI.

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JULY 29, 2021

Australian mattress retailer Koala has selected South Korea as its second international market, launching into the region this week. The move follows the brand’s recent success in Japan, where consumers are demanding quality international products. “We’ve The all new Koala’.

Tailored 246

Tailored Marketing Consumer Engagement 246

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand. Ideation and design All man-made creations start from a simple concept.

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Concept Consumer Design Consumer Electronics 52

Inside Retail

SEPTEMBER 27, 2021

Consumer data is undoubtedly a critical resource for retailers. The data retailers collect can also have value to consumers. If retailers use it well, consumers can benefit from better personalisation in product offers, promotions, and communications. Yet not all consumers find personalisation appealing.

Consumer 130

Consumer Engagement Pattern Tailored 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

NOVEMBER 12, 2023

Designed to simplify and enhance operations for small and medium-sized enterprises (SMEs) engaged in international trade, Aidge represents a new frontier in digital commerce. Zhang also noted that marketing and user acquisition have become more expensive due to the fierce online competition.

Engagement 130

Engagement Marketing Consumer Tailored 130

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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