Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

Social Media 298

Social Media Marketing Engagement Form 298

RetailMinded

MAY 15, 2024

A significant shift has been observed in consumer behavior, with an increasing people expressing a keen interest in eco-friendly products and sustainable living. By doing so, they respond to market demand and foster an environment that encourages a shift towards more sustainable lifestyles.

Promotion 52

Promotion Strategy Consumer Light 52

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. Between May 2020 and May 2021, Australians spent $48.1

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Retail Focus

MAY 14, 2024

Retail brands are having to work harder than ever to find opportunities to reach and engage with their target demographics. Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch.

Engagement 130

Engagement Advertising Social Media Promotion 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

SEPTEMBER 4, 2022

This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . We can run multiple creative solutions for brands and retailers to engage with the user base.”.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

MARCH 3, 2024

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. We are always trying to provide premium quality products that cater to the different consumers in the different regions.

Marketing 130

Marketing Concept Promotion Social Media 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

Display 246

Display Promotion Design Visual Merchandising 246

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. WHO’s target is to increase the global rate of exclusive breastfeeding to at least 50 per cent by 2025.

Promotion 130

Promotion Advertising Marketing Line 130

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. As the name implies, experiential marketing involves creating an immersive experience for the consumer as a means of creating a deeper personal connection.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

RetailMinded

OCTOBER 20, 2023

Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

OCTOBER 26, 2021

With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “ brand activism ”? Our research introduces the idea of “transformative branding”. Beyond making money.

Consumer 130

Consumer Promotion Marketing Engagement 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

FEBRUARY 12, 2024

Bunnings has transformed seven stores across Australia and New Zealand into Bluey ’s ‘Hammerbarn’ in a play to attract a new consumer demographic. Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences.

Promotion 246

Promotion Perspective Engagement Consumer 246

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. The post Amazon has disrupted retail but can they crack the hair and beauty market?

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

JULY 27, 2021

Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Much of its focus is on what it calls “attractive discount markets” such as the UK, the Republic of Ireland and Spain. All consumers love a good bargain.

Consumer 246

Consumer Shopping Expansion Planning 246

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. There are plenty of ways you can optimise your customer engagement this BFCM. That means your promotional campaigns need to work smarter. Here are just some of them. Check it out here.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130

Strategy Engagement Flow Promotion 130

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Strategy Circulation 130

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand. Ideation and design All man-made creations start from a simple concept.

Concept 52

Concept Consumer Design Consumer Electronics 52

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98