Inside Retail

MAY 15, 2022

India’s biggest retailer Reliance will acquire dozens of small grocery and non-food brands as it targets building its own $6.5 billion consumer goods business to challenge foreign giants like Unilever, two sources familiar with the plan told Reuters. billion) of annual sales from the business within five years. billion people.

Consumer 147

Consumer Planning Expansion Management 147

RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 28, 2024

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. TNF’s current ANZ distribution partner – True Alliance – will continue to support in serving customers and consumers through infrastructure capabilities.

Outdoor 264

Outdoor Apparel Consumer Marketing 264

Retail Times

AUGUST 17, 2021

COVID-19 has changed how consumers shop and discover brands. To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

Consumer 40

Consumer Retail Marketing Marketing Engagement 40

CAAD

JANUARY 15, 2024

Retail branding has become one of the most effective ways to create an emotional connection with customers and differentiate yourself from the competition. In this article we will delve into its benefits and strategies for applying it to physical retail. What is retail branding? What values do you want to convey?

Strategy 52

Strategy Concept Social Media Advertising 52

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Adapt and tweak your strategies based on data-driven insights.

Strategy 246

Strategy Marketing Planning Engagement 246

Inside Retail

APRIL 11, 2024

An illustrative example of this approach is the recent launch of the Snoopy collection, catering directly to the preferences of Kidult consumers. Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130

Location Retail Marketing Marketing Consumer 130

Retail Bound

APRIL 11, 2022

Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth. It is closely aligned with your go-to-market strategy and provides a roadmap that supports controlled growth over an extended period. Retail Marketing Channels.

Retail Marketing 52

Retail Marketing Marketing Planning Promotion 52

Inside Retail

OCTOBER 26, 2023

But while these initiatives sound promising, the question remains: can the department store chain truly adapt to the needs of the modern-day consumer? The issue is that it’s almost certainly too little, too late to be meaningful,” Dennis told Inside Retail. What’s going on with Macy’s? per cent year-over-year to US$5.1

Department Stores 245

Department Stores Fashion Location Consumer 245

Inside Retail

APRIL 11, 2024

Hardware giant Bunnings is a household name across Australia and New Zealand and now it’s being recognised as a global leader in DIY retail. The retailer’s continual investment and focus on expanding its DIY offerings for consumers has given it an edge that international hardware retailers want in on.

Strategy 130

Strategy Management Form Consumer 130

Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

Strategy 130

Strategy Consumer Perspective Line 130

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

APRIL 14, 2024

In addition to American brands like Maybelline, Olive Young has built a cult following with locals, tourists, and international consumers alike for its regular deals and specials on South Korean brands such as 3CE, Skinfood, and Jungsaemmool. In 2020, the vendor had failed to reach profitability and posted losses of 12.4 billion won (US$9.26

Location 130

Location Social Media Department Stores Marketing 130

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246

Strategy Tailored Marketing Shopping 246

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . billion on online retail , accounting for around 13.2

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

JANUARY 30, 2023

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. She noted that culture and weather play a huge role in shaping the Singapore retail market. sale last year.

Apparel 246

Apparel Line Consumer Marketing 246

Inside Retail

NOVEMBER 28, 2022

Indeed, even Sydney Fish Market now has its own online commerce site. Yet for retail marketers, handing over these keys to the kingdom is no easy feat. During the pandemic’s first 14 months, Australia’s e-commerce market grew from around 9 per cent of the overall retail market share to 13 per cent.

Retail Marketing 130

Retail Marketing Consumer Marketing Shopping 130

Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

Visual Merchandising 147

Visual Merchandising Merchandising Display Social Media 147

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Shopping Consumer 130

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JULY 10, 2023

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

Consumer Electronics 189

Consumer Electronics Marketing Location Expansion 189

Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu has successfully tapped into this segment, targeting price-conscious young consumers.

Social Media 130

Social Media Consumer Fashion Marketing 130

Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand.

Balance 130

Balance Concept Curate Apparel 130

Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Consider Different Pricing Strategies There are various pricing strategies that you can utilize to determine the best price for your product.

Target Market 52

Target Market Strategy Marketing Other 52

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

Shopping 204

Shopping Engagement Strategy Outdoor 204

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. This article highlights actionable strategies that can help retail businesses win the customer service game. Additionally, 74% of customers start their retail journey with online research.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Bound

APRIL 11, 2024

Despite being a newcomer in the highly competitive mobile phone market, Apple’s innovative product design and user-friendly features quickly won over consumers. One key takeaway from the success of the iPhone is the importance of understanding and meeting consumer needs. Contact us today to get more information.

Advertising 52

Advertising Marketing Strategy Consumer 52

Inside Retail

JUNE 25, 2023

India’s mobile retail In recent years, the mobile phone retail space in India has been shrinking due to the rise of the digital marketplace, at the same time retailers have struggled to handle increasing real estate costs, labour expenses, and warehouse management. billion people.

Expansion 130

Expansion Planning Contrast Marketing 130

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. They target consumers who are ready to buy your product but need one final push. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

Display 98

Display Advertising Promotion Strategy 98

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162