RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

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Inside Retail

APRIL 11, 2024

An illustrative example of this approach is the recent launch of the Snoopy collection, catering directly to the preferences of Kidult consumers. Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall.

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Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

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Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

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Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

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Inside Retail

FEBRUARY 6, 2024

Frustrated with the space and time-consuming nature of traditional beauty products, I sought out a portable, compact, and user-friendly solution. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level.

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Retail Bound

MAY 9, 2023

Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers. Additionally, influencer campaigns can be a useful tool to help increase your audience reach and consumer product education, so they are informed prior to shopping.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Retail Bound

MARCH 7, 2023

The retail landscape has been dramatically changing in recent years, forcing businesses to accommodate multiple channels when selling to consumers. When it comes to offline retail sales, one of the most popular retail channels is still brick-and-mortar stores. It is a $3.9

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Inside Retail

JULY 11, 2023

“The way forward for a lot of brands” As part of this “bifurcated retail” approach, Pallant added that brands are removing mid-sized stores – which are relatively expensive to operate – from their retail strategy. Covid-19 showed us that, in many ways, stores can be more convenient [than online],” he said.

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Greater Group

JANUARY 4, 2022

How did the retail industry change this year? What should retailers be doing differently to continue capturing consumers’ attention? At Greater Group , however, we have a different philosophy about the ever-changing retail world. . How are shoppers’ expectations and behaviours evolving? Warby Parker.

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

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Parcel Pending

DECEMBER 8, 2023

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. Why Retailers Fail to Adopt Advanced Data Analytics. link] Baum, C.,

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VMS

JANUARY 17, 2022

Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences. Founded in 2019, Pathr.ai is headquartered in Mountain View, California.

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Creative Displays Now

JUNE 30, 2021

It’s crucial for small and large businesses throughout the retail industry to know what’s next. Here’s a look at retail market trends in 2021 and beyond. What Are Retail Trends and How Do You Look Out for Them? 10 Retail Trends to Watch Out For in 2021 and the Coming Years.

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Frank Mayer

MAY 27, 2022

But knowing that 82 percent of shoppers are more inclined to purchase after seeing, holding, or demoing a product , brands are also wise to include in-store efforts in their strategies, as well. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

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CAAD

APRIL 27, 2022

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?

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Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

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CAAD

NOVEMBER 9, 2022

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. Surveys are often the best thermometer for gauging consumer opinion. Adapting retail to consumers and their changing behaviours.

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VMS

JUNE 3, 2021

The pandemic has seriously threatened this upward trend with recent lockdowns in India, operational challenges and falling consumers sentiments. Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64 million by 2022.

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Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Humanize your website and social media strategy. Let your loyal consumers be the first to know about new launches. The consumer packaged goods (CPG) industry faces unique challenges with loyalty programs. They buy from people.

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Inside Retail

NOVEMBER 13, 2023

The retailer also expanded its vision centres and pharmacies with private screening rooms, and placed digital touchpoints throughout the store to provide information of products and services. And it added new “dollar shops” for consumers to pick through seasonal, more affordably priced items.

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Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand.

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CAAD

MARCH 11, 2024

Visual merchandising is an essential discipline in the world of retail. Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. In fact, 70% of purchases include impulse consumer products, revealing the frequency of these unplanned decisions.

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Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

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Greater Group

DECEMBER 24, 2019

This experiential retail based concept now blows new life into the 36 Macy’s stores nationwide. Now integrated with Macy’s, customers are given a new reason to engage with the brand and to come back on regular occasions to explore the latest exciting additions to the store. Galaxy Harajuku.

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Inside Retail

SEPTEMBER 11, 2023

But beyond the glamour of polo fields and a globally recognised brand lies a story of strategic expansion and a vision to dominate the fastest-growing retail market on the planet – India. He believes that the brand’s strategic plan in India will further solidify its position in the local marketplace going forward. “To

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