Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130

Strategy Engagement Flow Promotion 130

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. per cent of the total retail sales (NAB).

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. Here are just some of them. Check it out here.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

JULY 6, 2023

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

DECEMBER 14, 2023

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

FEBRUARY 6, 2024

In a dynamic shift in consumer behaviour, three out of four shoppers are now exploring multiple online marketplaces before making a purchase. The surge in popularity of challenger marketplaces has resulted in consumers now visiting an average of three marketplaces every time they shop online.

Consumer 130

Consumer Department Stores Contrast Strategy 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130

Strategy Engagement Management Promotion 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

Consumer 246

Consumer Marketing Concept Engagement 246

Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

APRIL 29, 2024

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 262

Balance Concept Fashion Engagement 262

Retail Focus

APRIL 23, 2024

The 2024 Visual Merchandising and Display Show, hosted on April 16-17 at the Business Design Centre in London, provided a comprehensive look at the future of engaging retail spaces through innovative design and display. A key feature of the event was the comprehensive seminar and workshop schedule, within the newly introduced POPAI Zone.

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Display Visual Merchandising Merchandising Retail Space 263

Inside Retail

NOVEMBER 3, 2021

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. The possibilities for increasing consumer engagement and consumer connection are endless.

Consumer 130

Consumer Engagement Pattern Form 130

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. Those with the right multichannel strategy will win in this volatile e-commerce climate. Increase visibility and put your products front and centre in the eyes of consumers. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130

Strategy Social Media Consumer Advertising 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

SEPTEMBER 13, 2021

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other? Enter brand marketing.

Marketing 246

Marketing Social Media Strategy Advertising 246