Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. per cent of the total retail sales (NAB).

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

RetailMinded

MAY 15, 2024

A significant shift has been observed in consumer behavior, with an increasing people expressing a keen interest in eco-friendly products and sustainable living. This document, known by environmentalist Vikki Gerrard La Crosse , explores retailers’ multifaceted strategies to promote eco-friendly lifestyles among their customers.

Promotion 52

Promotion Strategy Consumer Light 52

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

DECEMBER 14, 2023

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

Engagement 130

Engagement Line Pattern Balance 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130

Strategy Engagement Management Promotion 130

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Social Media 130

Social Media Fashion Engagement Promotion 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotion 130

Promotion Advertising Marketing Line 130

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. It also works especially well with sales promotions. Why has Temu been such a massive success?

Advertising 130

Advertising Promotion Strategy Consumer 130

RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

APRIL 29, 2024

This ambitious undertaking marks a significant milestone in the evolution of both companies, propelling them into a new era of international growth and consumer engagement. This partnership will mark the first time The North Face brand is entering the North African market,” he pointed out.

Marketing 147

Marketing Expansion Tailored Outdoor 147

Inside Retail

FEBRUARY 26, 2024

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. A strong personal connection increases the likelihood that a consumer will remain loyal to that brand.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

OCTOBER 26, 2021

With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how sceptical should we be of so-called “ brand activism ”? Change from within. Read the original article.

Consumer 130

Consumer Promotion Marketing Engagement 130

Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement.

Concept 52

Concept Consumer Design Consumer Electronics 52

Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. The post The future of retail: Five consumer drivers for success in 2021 & beyond appeared first on Inside Retail.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244