Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

JULY 10, 2023

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

Consumer Electronics 189

Consumer Electronics Marketing Location Expansion 189

Inside Retail

FEBRUARY 28, 2024

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. TNF’s current ANZ distribution partner – True Alliance – will continue to support in serving customers and consumers through infrastructure capabilities.

Outdoor 264

Outdoor Apparel Consumer Marketing 264

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

FEBRUARY 6, 2024

Frustrated with the space and time-consuming nature of traditional beauty products, I sought out a portable, compact, and user-friendly solution. From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. RR: Trust your gut.

Marketing 130

Marketing Beauty and Health Expansion Management 130

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Identify pain points, gaps and opportunities for improvement.

Strategy 246

Strategy Marketing Planning Engagement 246

Retail Bound

APRIL 11, 2022

Most startup brands don’t spend enough time thinking about retail alignment and in the process miss valuable market opportunities, or even worse, get opportunities that nearly bankrupt their company. Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth.

Retail Marketing 52

Retail Marketing Marketing Planning Promotion 52

Retail Times

AUGUST 17, 2021

COVID-19 has changed how consumers shop and discover brands. To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

Consumer 40

Consumer Retail Marketing Marketing Engagement 40

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MAY 15, 2022

India’s biggest retailer Reliance will acquire dozens of small grocery and non-food brands as it targets building its own $6.5 billion consumer goods business to challenge foreign giants like Unilever, two sources familiar with the plan told Reuters. billion) of annual sales from the business within five years. billion people.

Consumer 147

Consumer Planning Expansion Management 147

CAAD

JANUARY 15, 2024

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

Strategy 52

Strategy Concept Social Media Advertising 52

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130

Location Retail Marketing Marketing Consumer 130

Inside Retail

OCTOBER 26, 2023

The retailer has been testing out this smaller store format, initially dubbed Market by Macy’s, though it is slowly being phased back to Macy’s, for around for four years to a fairly positive outcome. What’s going on with Macy’s? The first Macy’s opened in October 1858. per cent year-over-year to US$5.1

Department Stores 245

Department Stores Fashion Location Consumer 245

Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

APRIL 14, 2024

When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. According to the International Trade Administration, South Korea’s beauty market was worth US$3.9 billion in 2022, making the country one of the top 10 beauty markets in the world.

Location 130

Location Social Media Department Stores Marketing 130

Inside Retail

APRIL 11, 2024

Hardware giant Bunnings is a household name across Australia and New Zealand and now it’s being recognised as a global leader in DIY retail. The retailer’s continual investment and focus on expanding its DIY offerings for consumers has given it an edge that international hardware retailers want in on.

Strategy 130

Strategy Management Form Consumer 130

Inside Retail

JANUARY 30, 2023

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. She noted that culture and weather play a huge role in shaping the Singapore retail market.

Apparel 246

Apparel Line Consumer Marketing 246

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

Strategy 130

Strategy Consumer Perspective Line 130

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246

Strategy Tailored Marketing Shopping 246

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

NOVEMBER 28, 2022

Indeed, even Sydney Fish Market now has its own online commerce site. Yet for retail marketers, handing over these keys to the kingdom is no easy feat. During the pandemic’s first 14 months, Australia’s e-commerce market grew from around 9 per cent of the overall retail market share to 13 per cent.

Retail Marketing 130

Retail Marketing Consumer Marketing Shopping 130

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. Cano said that this is like a free marketing tool, with Selfridges in particular doing this very well.

Visual Merchandising 147

Visual Merchandising Merchandising Display Social Media 147

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. trillion this year, capturing a significant share of the global market.

Social Media 130

Social Media Consumer Fashion Marketing 130

Inside Retail

FEBRUARY 21, 2023

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.

Department Stores 245

Department Stores Marketing Location Space 245

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . billion on online retail , accounting for around 13.2

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Bound

FEBRUARY 20, 2024

You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. Understand Your Target Market Knowing your target market is essential in pricing your product successfully.

Target Market 52

Target Market Strategy Marketing Other 52

Inside Retail

JUNE 25, 2023

Apple, known for its long game worldwide in terms of products, services, and marketing, finally arrived in India earlier this year. In April, the tech giant launched its first two stores, both of which achieved record-breaking sales during an off-season period when online retail dominates the market. billion people.

Expansion 130

Expansion Planning Contrast Marketing 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Additionally, 74% of customers start their retail journey with online research.

Social Media 130

Social Media Perspective Tailored Strategy 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Shape the future you want.

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Bound

APRIL 11, 2024

Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market. By targeting casual gamers and families, Nintendo was able to tap into a previously untapped market segment. Contact us today to get more information.

Advertising 52

Advertising Marketing Strategy Consumer 52