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Tween beauty: Are brands crossing the line?

Inside Retail

She explains that she wants to keep the beautiful skin she has, well into her teens. And is it ethical for businesses to capitalise on the trend of tween beauty? As I listened to the ongoing debate among consumers, I wondered how brands were responding. The post Tween beauty: Are brands crossing the line?

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Wesfarmers eyes silver linings in subscription, health and beauty

Inside Retail

Extended store closures and trading restrictions in Australia impacted about 20 per cent of the group’s retailers’ trading days, as well as constantly shifting consumer behaviour and stock shortages due to supply chain pressures. The post Wesfarmers eyes silver linings in subscription, health and beauty appeared first on Inside Retail.

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. And yes, that includes all those beauty advent calendars.

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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. Geraerts has re-conceptualised the very foundations of what a beauty brand is, including the purpose of Fluff’s products: “It’s okay to feel more with makeup, so long as you don’t feel less without it”.

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. She believes beauty brands need to be uplifting and contribute to a sense of self-care and holistic well-being for customers. These are line extensions of the brand’s mantra of ‘beauty inside out’.

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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our focus on Ayurveda, freshness, and sustainability aligns with the evolving preferences of consumers,” she stressed.

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