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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. She believes beauty brands need to be uplifting and contribute to a sense of self-care and holistic well-being for customers. These are line extensions of the brand’s mantra of ‘beauty inside out’.

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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Consumers don’t neatly collect and categorise their experiences into separate buckets. Health and wellness is a $2 trillion-plus category, growing at 5-10 per cent annually.

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Redefining everyday beauty

Inside Retail

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

With more and more men becoming viable nail product consumers, the nail industry must be quick to leverage the vast market potential this new audience can bring. Rapper Machine Gun Kelly announced in April that he would be entering the beauty world with his own line of unisex nail polish called UN/DN, in collaboration with Unlisted Brand Lab.

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.