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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Consumers don’t neatly collect and categorise their experiences into separate buckets. Health and wellness is a $2 trillion-plus category, growing at 5-10 per cent annually.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. With more and more men becoming viable nail product consumers, the nail industry must be quick to leverage the vast market potential this new audience can bring.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing.

Fashion 246
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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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What Thailand’s innovative stimulus program means for retailers

Inside Retail

The Thai economy has a fit of the wobbles and the government wants to do something to get consumers up and spending. The handout would come in the form of a digital wallet using blockchain technology delivered to the beneficiary’s smartphone. Health and beauty was a notable bright spot (up 5.6

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Four out-of-the-box influencer marketing strategies

Inside Retail

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Danessa Myricks Beauty features in avant-garde makeup looks. million EMV. million EMV.

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