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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. Rapper Machine Gun Kelly announced in April that he would be entering the beauty world with his own line of unisex nail polish called UN/DN, in collaboration with Unlisted Brand Lab.

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“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

Inside Retail

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics, which had its own line of products and physical stores at the time. An all-new line up of consciously created products. This is Kit as you have never seen it before. Never say never.

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing.

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