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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Kingston Lafferty Design creates "otherworldly" interiors for Dublin skin clinic

Dezeen

Above: its retail space features marble counters. The service offer is premium and luxury, and the spaces that encapsulate it were designed to echo that at every touchpoint," Kingston Lafferty Design founder Roisin Lafferty told Dezeen. Every element is jigsawed together to double up, offering both functionality and beauty.".

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Bath beers and blowdries: The next level of hybrid retail

Inside Retail

There were so many things to consider, chair heights, bar heights, bar health and safety, hot tools, liquor licences… the hurdles seemed so high and many moments in the early days were almost too hard. Beautiful design, an interesting blurring of retail categories (hospitality + wellness). 7 Deadly Sins.

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The Synergy of Design and Execution in Office Fitouts

Greater Group

This understanding involves engaging with stakeholders, from top management to front-line employees, and actively listening to their perspectives and experiences. For instance, in an organisation where innovation is a core value, the fitout might prioritise collaborative spaces and breakout zones to stimulate creativity.

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