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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Assembled Market in China. Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. As scientists unravel the mysteries of our brain, the experience of beauty is becoming quantifiable.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. With more and more men becoming viable nail product consumers, the nail industry must be quick to leverage the vast market potential this new audience can bring.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Danessa Myricks Beauty features in avant-garde makeup looks. From June 2020 to May 2021, Danessa Myricks Beauty collected $61.9

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“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

Inside Retail

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics, which had its own line of products and physical stores at the time. An all-new line up of consciously created products. This is Kit as you have never seen it before. Never say never.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing.

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