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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. And I was recently reminded (while presenting to TerryWhite Chemmart) that one of the best areas for inspiration today is health and wellness. Before I turn to why, let’s look at the ‘what’.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Period underwear goes premium: How Femmze aims to disrupt femcare

Inside Retail

Rebecca Quade started her career in marketing and PR for luxury brands, so when she decided to launch her own line of period underwear, Femmze, there was no question it would be a premium product. Less form-fitting than Spanx, the extra support is designed to soothe symptoms like bloating and aid recovery after childbirth.

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

We like to consider ourselves your concierge in the wellbeing space. It’s quite hard to create immersive spaces online, particularly if you’re in retail, but we just want to create an environment where people want to come and be there. With anything new, you have to be patient and just create a space where people actually want to come.

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

We like to consider ourselves your concierge in the wellbeing space. It’s quite hard to create immersive spaces online, particularly if you’re in retail, but we just want to create an environment where people want to come and be there. With anything new, you have to be patient and just create a space where people actually want to come.