Artistic Beauty and Health Form Line 
Inside Retail
NOVEMBER 7, 2021
Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. World-renowned musical artists like Harry Styles, A$AP Rocky, and Bad Bunny are strong proponents of nail art without any effeminate associations. “I’m
Inside Retail
AUGUST 12, 2021
Rihanna is the reigning queen of underwear with her Savage x Fenty line. In line with the brand’s emphasis on body positivity and self-acceptance, it invites influencers to share unretouched photos of themselves in Savage x Fenty pieces. Danessa Myricks Beauty features in avant-garde makeup looks. million EMV. million EMV.
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Retail Focus
MAY 30, 2023
Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.
Inside Retail
SEPTEMBER 16, 2021
Since the pandemic hit 18 months ago, beauty retail giant Mecca has transformed its training and education program for its customers, with the launch of MECCAversity and its first online career expo. One of our most popular programs is the Virtual Discovery, where store hosts can learn more about Mecca’s areas of specialisation.
Inside Retail
AUGUST 5, 2021
How do I ensure a stylist or makeup artist has all the things needed to perform a professional service yet have a functioning bar with all the wants and needs for a mixologist?”. Beautiful design, an interesting blurring of retail categories (hospitality + wellness). The design was complex. They call it the ultimate Belgium beer spa.
Inside Retail
MAY 16, 2022
Taylor is an incredible fashion designer and artist, and an award-winning lawyer, wife, mother and friend who also has a disability. It’s a form of expression, identity, individuality, and so much more. It changed me – and put me on the road to good mental health. All should have access to that joy. Why this was so important.
Design Wanted
JUNE 25, 2021
As brands blur the lines between allyship and marketing, they risk disempowering the communities they claim to support. And like all commodities, design is being applied to Pride so it can be sold back to the LGBTQ+ community in the form of brand marketing and merchandise. The slippery slope into rainbow-washing.
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