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How fashionista Trinny Woodall created her own beauty empire

Inside Retail

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. World-renowned musical artists like Harry Styles, A$AP Rocky, and Bad Bunny are strong proponents of nail art without any effeminate associations. “I’m

Art 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

Danessa Myricks Beauty features in avant-garde makeup looks. So how did Danessa Myricks Beauty manage to not only evade the steep EMV declines experienced by many other makeup brands, but nearly double its EMV total? From June 2020 to May 2021, Danessa Myricks Beauty collected $61.9 million total over the previous 12 months.

Strategy 130
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

Consumer 130
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Bath beers and blowdries: The next level of hybrid retail

Inside Retail

How do I ensure a stylist or makeup artist has all the things needed to perform a professional service yet have a functioning bar with all the wants and needs for a mixologist?”. Beautiful design, an interesting blurring of retail categories (hospitality + wellness). The design was complex. They call it the ultimate Belgium beer spa.

Concept 130
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Singapore-based Scent Journer has global aspirations in the perfume market

Inside Retail

She interviewed over 300 respondents through 1-hour video calls to gauge common pain points in the fragrance industry and it formed the basis for her brand. “We It’s an art form. Lian studied Chemistry back in her university days, and her fragrances are backed by a lot of research and consumer studies.

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