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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. World-renowned musical artists like Harry Styles, A$AP Rocky, and Bad Bunny are strong proponents of nail art without any effeminate associations. “I’m

Art 130
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Danessa Myricks Beauty features in avant-garde makeup looks. So how did Danessa Myricks Beauty manage to not only evade the steep EMV declines experienced by many other makeup brands, but nearly double its EMV total? From June 2020 to May 2021, Danessa Myricks Beauty collected $61.9 million total over the previous 12 months.

Strategy 130
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Tortona Design Week presents the project IN-OUT, perception of sustainability

Design Wanted

For the occasion, Torneria Tortona and Tortona Locations , which are among the promoters and organizers of the event, developed IN – OUT, perception of sustainability , a project that interprets change as an opportunity to initiate collective growth in the name of sustainability and innovation.

Design 95
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Just scratching the surface

Retail Focus

With health and wellbeing still high on the agenda, Carson said materials that provide an authentic natural look will appeal to the senses and create a comforting and relaxing environment for retailers. Make an impact.

Pattern 233
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. Even L’Oreal reportedly showed interest in acquiring the C-beauty brand in late 2018.

Consumer 130