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When waste becomes art: Behind Casetify’s global activations

Inside Retail

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. Local artists were invited to breathe new life into discarded Casetify phone cases, each reflecting the artist’s unique style.

Art 130
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The thinking behind Lululemon’s Lunar New Year collab with Michelle Yeoh

Inside Retail

Renowned activewear brand Lululemon has unveiled a Lunar New Year campaign featuring the iconic Academy Award-winning actress Michelle Yeoh as part of its focus on promoting holistic well-being for all demographics. Cheah reiterated that these capsules have been well received by customers.

Art 130
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Ithra opens Saudi Arabia’s first Etel Adnan Retrospective Exhibition

Design Middleeast

The King Abdulaziz Center for World Culture (Ithra) opens Etel Adnan, Between East and West, a major retrospective exhibition showcasing the works of Lebanese-American poet, artist, and philosopher Etel Adnan. Alongside these are Adnan’s ‘Leporellos’, a distinctive form of accordion-folded artist books of Japanese origin.

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Tunsgate Quarter welcomes Soho Fine Art Gallery to scheme

Retail Focus

Established publisher and promoter for some of the country’s most talented artists, Buckingham Fine Art has chosen to open its first ever gallery in the covered shopping centre, offering customers the opportunity to browse original and high quality limited edition artwork from both emerging and established published artists in person.

Art 130
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Christmas market Forms and Locations Christmas markets come in various forms, each reflecting the unique cultural identity of the region. First and foremost, promoting local identity is crucial. Strategically placing markets in locations that promote social interaction and community engagement is the fourth recommendation.

Marketing 147
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. I collected names and addresses which formed the nucleus of a database that we still use to this day.”