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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. And yes, that includes all those beauty advent calendars.

Marketing 238
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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.

Artistic 246
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Taylor Swift led beauty trends last year, study reveals

Inside Retail

Celebrities including Taylor Swift, Margot Robbie and Beyonce are topped the list of online beauty influencers last year. The pop artist has the most article mentions on her beauty routine, including references to her makeup, skincare, or haircare. Kendall Jenner, Dua Lipa, and Meghan Markle were the next in line.

Artistic 130
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Australian skincare brand Grown Alchemist expands into China 

Inside Retail

The space offered a range of cruelty-free products through three touch points – Health, Function, and Beauty. The experience retail space features custom graffiti by Chinese graffiti artist WHYY. The launch came after Hong Kong-listed beauty giant L’Occitane Group acquired stake in Grown Alchemist last year.

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The beauty trends that will define and outlast 2024

Inside Retail

Beauty trends are a funny thing, aren’t they? And if you’re not quite sure about that reference, take a look at the talented global celebrity makeup artist Hung Vanngo’s YouTube channel. It’s the most refined version of natural beauty you can get. So sit back and take note. Balletcore So many buzzwords!

Artistic 130
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Aesop revamps storefronts with algae-based window decals

Inside Retail

Australian beauty brand Aesop has transformed 38 of its storefronts in Australia and New Zealand with algae-based window decals. The textured decals, created by bioplastic artist and Other Matter studio founder Jessie French, are designed to be repurposed and reused in a self-sustaining closed-loop system.

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Gwyneth, gut health and glowing skin: Mecca launches wellness program

Inside Retail

In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.