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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

Marketing 228
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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.

Artistic 244
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Taylor Swift led beauty trends last year, study reveals

Inside Retail

Celebrities including Taylor Swift, Margot Robbie and Beyonce are topped the list of online beauty influencers last year. The pop artist has the most article mentions on her beauty routine, including references to her makeup, skincare, or haircare. Kendall Jenner, Dua Lipa, and Meghan Markle were the next in line.

Artistic 130
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The beauty trends that will define and outlast 2024

Inside Retail

Beauty trends are a funny thing, aren’t they? And if you’re not quite sure about that reference, take a look at the talented global celebrity makeup artist Hung Vanngo’s YouTube channel. It’s the most refined version of natural beauty you can get. So sit back and take note. Balletcore So many buzzwords!

Artistic 130
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Biotech, virtual pop-ups and indie brands: Here is the future of K-beauty

Inside Retail

Although facing stiff competition from Western brands and changing consumer demands, the Korean beauty (known as ‘K-beauty’) market is forecast to reach $13.9 blilion by 2027, growing at a CAGR of 9 per cent between 2021 and 2027, according to Allied Market Research. The future of clean beauty.

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Why cosmetics-maker Atelier is launching ‘shark tank’ for beauty brands

Inside Retail

Australian beauty manufacturing network Atelier is giving one creative the opportunity to launch their own beauty, health or wellness brand through its ‘Meet Your Future’ campaign. The goal, according to Atelier founder Nick Benson, is to foster and give back to the beauty creator community in Australia. “We

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

American fashion designer Marc Jacobs first launched his eponymous beauty brand in 2013, making more than 120 products available for purchase in select Marc Jacobs stores and at Sephora. ” Now, the brand has announced that it is officially being revived through a partnership with French-American multinational beauty company Coty.