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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

Inside Retail

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics, which had its own line of products and physical stores at the time. An all-new line up of consciously created products. This is Kit as you have never seen it before. Never say never.

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

What lights that spark? We’ve noticed the call for organic and clean beauty has skyrocketed, as people are more conscious about the ingredients going onto their skin and into their body, which has always been an integral part of the Endota offering. The cliche view of “wellness” has become so prescriptive. What makes you feel well?

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How Youtime, Endota and JSHealth are shaking up the wellness sector

Inside Retail

What lights that spark? We’ve noticed the call for organic and clean beauty has skyrocketed, as people are more conscious about the ingredients going onto their skin and into their body, which has always been an integral part of the Endota offering. The cliche view of “wellness” has become so prescriptive. What makes you feel well?