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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Line is a good example of the combined power of e-commerce and chat messaging. “One

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. The post Why Asian e-commerce giant GoTo is cutting costs despite top-line growth appeared first on Inside Retail.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

The best designers consciously and masterfully use forms and materials to elicit feelings and emotions. Rather than interpretations of beauty, neuroarchitecture is concerned with how architectural elements such as form, space, and natural light influence our wellbeing. Applying neuroscience to interior spaces.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Xcel Brands Inc.

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What’s old is new: Why Ikea’s latest collection reimagines classic designs

Inside Retail

The collection comes as demand for vintage furniture spikes, especially among younger consumers. This trend is also apparent in Australia, where demand for sustainable and eco-friendly furniture is on the rise as consumers prioritise ethical and environmentally-conscious choices. Nytillverkad 3.0

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