From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market
Inside Retail
DECEMBER 14, 2022
Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Line is a good example of the combined power of e-commerce and chat messaging. “One
Let's personalize your content