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Tween beauty: Are brands crossing the line?

Inside Retail

She explains that she wants to keep the beautiful skin she has, well into her teens. And is it ethical for businesses to capitalise on the trend of tween beauty? As I listened to the ongoing debate among consumers, I wondered how brands were responding. The teenage personal care product market is expected to grow by $8.81

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

Marketing 238
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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. When we started, we took it on ourselves to identify and fill the market gap for genuine, chemical-free products.

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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

Today, the American firm is best known for its stable of celebrity beauty and wellness brands that it is auctioning off at a discount following its filing for Chapter 11. Unpacking the collateral Ahead of its Chapter 11 filing, the company discontinued four brands, including Terasana, EcoFabulous, Olika and Costa Beauty.

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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.