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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278
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How US-based oral care brand Lewie aims to take a bite out of the beauty market

Inside Retail

It’s no secret that a large portion of retail spending is driven by consumers’ desire to look and feel as attractive as possible. Two segments in particular that benefit from this deep-seated aspiration are the cosmetics and skincare industry and the oral care market. billion by the end of 2024. billion by the end of 2024.

Marketing 130
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Adore Beauty posts growth despite challenging market conditions

Inside Retail

Online beauty retailer Adore Beauty has reported revenue of $47.5 Tamalin Morton, CEO of Adore Beauty, described it as a “solid start” to FY24 although trading conditions remain challenging. Launched in 2000, Adore Beauty now partners with a diverse portfolio of more than 270 brands and over 12,000 products.

Marketing 130
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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. Positioned as a mass brand, Hairification was conceptualised to fill the gap in the market for efficacious hair growth products with grocery store accessibility and price point.

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245