Remove Beauty and Health Remove Consumer Remove Marketing Remove Strategy
article thumbnail

How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

article thumbnail

How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
article thumbnail

“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. Positioned as a mass brand, Hairification was conceptualised to fill the gap in the market for efficacious hair growth products with grocery store accessibility and price point.

article thumbnail

Who is THG, the British group that tried to buy out Adore Beauty?

Inside Retail

Meet The Hut Group (THG), the British e-commerce retailer that made news after a failed attempt to buy out Australia’s Adore Beauty. Adore Beauty is Australia’s number one pureplay online beauty retailer, stocking brands such as Estée Lauder, Bobbi Brown, Huda Beauty and Elf. per cent year over year. cash per share.

Expansion 245
article thumbnail

Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.

article thumbnail

Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. When we started, we took it on ourselves to identify and fill the market gap for genuine, chemical-free products.

Expansion 130