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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The pandemic mindset-shift for fitness. He was raw, honest and brilliantly witty. “If

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. Positioned as a mass brand, Hairification was conceptualised to fill the gap in the market for efficacious hair growth products with grocery store accessibility and price point.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.

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Who is THG, the British group that tried to buy out Adore Beauty?

Inside Retail

Meet The Hut Group (THG), the British e-commerce retailer that made news after a failed attempt to buy out Australia’s Adore Beauty. Adore Beauty is Australia’s number one pureplay online beauty retailer, stocking brands such as Estée Lauder, Bobbi Brown, Huda Beauty and Elf. per cent year over year. cash per share.

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How ingestibles brand Vida Glow is riding the next wave in health and beauty

Inside Retail

In less than eight years, Vida Glow has become a leading manufacturer of beauty ingestibles. Here, founder Anna Lahey discusses its overseas expansion, the state of the niche in the beauty sector, and why it’s a good time to enter airport-based retailers. What are you seeing in the market right now and what’s consumer interest like?