Beauty and Health Marketing Strategy Target Market 
Inside Retail
MARCH 14, 2024
Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
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Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
Inside Retail
SEPTEMBER 3, 2023
After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”
Design Middleeast
FEBRUARY 26, 2024
The first time I saw the area, I was blown away by how beautiful it was. Creating Remarkable Moments: We understand that the best marketing is a remarkable dining experience. Strategic Content Creation: Our social media strategy is not just about posting content but creating strategic narratives. I knew that I had to live here.
Inside Retail
NOVEMBER 3, 2022
sales, we are making our marketing and analysis tools available to all our merchants. Shan has observed growing demand for luxury brands, including high-end labels in the US market as well. We’re in it for the long-term and the growth of these brands in the Chinese market too,” he elaborated. For example, during these 11.11
Inside Retail
MAY 2, 2022
Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.
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