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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016.

Marketing 130
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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”

Planning 246
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

The first time I saw the area, I was blown away by how beautiful it was. Strategic Content Creation: Our social media strategy is not just about posting content but creating strategic narratives. Competition in the market Challenge: Navigating a competitive market and differentiating from other establishments.

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How Tmall Global is overcoming the challenges of China’s zero-Covid policy

Inside Retail

To engage with the Gen Z and millennial target market, the company is always looking for ways to create content with them, either through livestreams, video content, or informational videos to better understand and engage with their core beliefs.

Shopping 130
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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. In truth, the ‘For Her’ card sounded more relevant, consisting of beauty and hair, relaxing day spas, and fashion.

Gifts 130