Beauty and Health Engagement Strategy Target Market 
Inside Retail
SEPTEMBER 3, 2023
After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
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Inside Retail
MARCH 4, 2024
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
Design Middleeast
FEBRUARY 26, 2024
The first time I saw the area, I was blown away by how beautiful it was. Creating Remarkable Moments: We understand that the best marketing is a remarkable dining experience. Community Engagement: Actively engaging with the local community fosters a sense of belonging. I knew that I had to live here.
Inside Retail
NOVEMBER 3, 2022
These capabilities and technologies are all about making it easier for brands to engage with consumers and help conversions as well,” he said. Over the past eight years, we have launched more than 40,000 brands in global markets, from beauty to fashion, health, wellness, food and beverage, home goods and pet products.
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