Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My The first product we introduced to the market was our Gem Crisp Mint Toothpaste.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

MAY 16, 2021

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Why did you decide to launch a product in such a competitive market?

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Can a dupe be too good?

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. MB & JH: We love TikTok at the moment!

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not.

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Inside Retail

JULY 7, 2023

In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.

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Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Inside Retail

DECEMBER 11, 2023

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.

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Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Inside Retail

OCTOBER 16, 2023

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Contra

MAY 14, 2021

The Contra Vision team share tips for maintaining good mental health. It is Mental Health Awareness Week 2021, and the theme is Nature. Mental health is a very important issue for us which is why we chose Stockport Mind as our charity of the year for 2021. Walk your way to improved mental health.

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Inside Retail

NOVEMBER 6, 2023

For the past few months, the beauty industry has been buzzing about the Gen Z-favourite makeup, skincare, and lifestyle brand, Glossier. Especially since Marisa Meltzer’s book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier , was released in September. This was about a book.

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Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. Mindfully formulated.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Inside Retail

SEPTEMBER 14, 2022

“We like to partner with people, whether they are brands, platforms or retailers, who are unique to the market,” Frank Body co-founder and chief marketing officer Jess Hatzis told Inside Retail. . Together we knew we could create a brand around wellness, creativity and social media and turn it into something wonderful.”.

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Inside Retail

MAY 9, 2022

The lines between traditional and digital marketing are becoming even more blurred as brands see it not as one or the other, but both simultaneously. A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. Loyalty in the metaverse.

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Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media?

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Effective omni-channel strategies are more important than ever before. Consumer-facing businesses have built valuable goodwill among their customers.

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. and are in their late 70s. But what is hyper-personalization?

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Inside Retail

OCTOBER 9, 2023

The rise of a more value-driven shopper directly impacts retailers’ strategies to attract, win, and retain customers. Younger consumers are also more likely to be using social media, mobile apps and seeking video content. All analysis and views of future market conditions are solely those of the Commonwealth Bank.

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Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Barber Design

MAY 3, 2023

Format strategy – consumers spend online continues to grow but what stores are starting to realise more is how a physical store is not just someone to see and touch product, it’s a space to brand-build with your customers. Within health, beauty and fashion retail sectors; the influencer is king.

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Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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Creative Displays Now

DECEMBER 30, 2020

The same coffee beans can be dressed up as gourmet, organic, bold-flavored, smooth-tasting or any other number of things based on how they’re marketed and packaged. Maybe you’ve developed a wireless mouse with a more comfortable, ergonomic design than others on the market. Humanize your website and social media strategy.

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Inside Retail

JANUARY 7, 2024

Katelin Gregg is the co-founder and director of Fayshell , a disruptor in the beauty industry that offers a bespoke boutique gym experience for your skin, without the taboo associated with in-clinic treatments and unnecessary mark-up of take-home retail. I think of it now as a research period for us, because we saw both sides of the market.

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. health supplements. Accept that China is a very different market to the one you’re used to.

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Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. I tip my hat to every producer wanting to sell their product into an international market, particularly within the agribusiness, food and beverage sectors, as there are so many variables from bushfires to floods, to frost and drought.

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Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

SEPTEMBER 11, 2021

Brand strategy. Export strategy and plan. I tip my hat to every producer wanting to sell their product into an international market, particularly within the agribusiness, food and beverage sectors, as there are so many variables from bushfires to floods, to frost and drought.

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