Inside Retail

MAY 16, 2021

Now the entrepreneur is at the helm of her own beauty brand, Trinny London, focused on making cosmetics easy to wear and accessible to everyone. We chat with Woodall about how her brand fills a gap in the beauty sector and connecting with customers through content. Can you tell me about your content strategy and what it involves?

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Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Can a dupe be too good?

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV.

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Inside Retail

FEBRUARY 21, 2024

Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Gem’s formulas are free from parabens, triclosan, SLS, and instead contain oral probiotics, earth minerals and natural oils – refusing to contradict and compromise on health standards.

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Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Inside Retail

DECEMBER 11, 2023

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.

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Inside Retail

JULY 7, 2023

In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.

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Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: How do Australian beauty brands entering the US market tend to perform? SS: It depends on the strategy, really.

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Inside Retail

FEBRUARY 28, 2024

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information.

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Contra

MAY 14, 2021

The Contra Vision team share tips for maintaining good mental health. It is Mental Health Awareness Week 2021, and the theme is Nature. Mental health is a very important issue for us which is why we chose Stockport Mind as our charity of the year for 2021. Walk your way to improved mental health.

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Inside Retail

NOVEMBER 6, 2023

For the past few months, the beauty industry has been buzzing about the Gen Z-favourite makeup, skincare, and lifestyle brand, Glossier. Especially since Marisa Meltzer’s book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier , was released in September. This was about a book.

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. These brands differentiate themselves by offering product quality, affordability and sustainability.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Inside Retail

MAY 9, 2022

A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. At the core of these strategies are communities where people are talking about the brand 24/7. Loyalty in the metaverse.

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Inside Retail

SEPTEMBER 14, 2022

“Every region we operate in is different – the consumers, the competition and landscape shift significantly everytime we move markets, and so our strategy has to shift accordingly. Together we knew we could create a brand around wellness, creativity and social media and turn it into something wonderful.”.

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Effective omni-channel strategies are more important than ever before. Consumer-facing businesses have built valuable goodwill among their customers.

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Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media?

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Inside Retail

OCTOBER 9, 2023

The rise of a more value-driven shopper directly impacts retailers’ strategies to attract, win, and retain customers. Younger consumers are also more likely to be using social media, mobile apps and seeking video content. In-store browsing is still the most popular method, but more people use online search as their first choice.

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. and are in their late 70s.

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Barber Design

MAY 3, 2023

Format strategy – consumers spend online continues to grow but what stores are starting to realise more is how a physical store is not just someone to see and touch product, it’s a space to brand-build with your customers. Within health, beauty and fashion retail sectors; the influencer is king.

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Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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Design Week

JUNE 14, 2021

National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. Frahm – tough beautiful, by Supple Studio, for Frahm Jackets. Brand strategy. Brand Strategy for Higher State, by Manifesto Studios, for Higher State. Social media and content. Editorial design.

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Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Inside Retail

SEPTEMBER 1, 2022

Her e-commerce strategy is also important, but the costs of advertising on social media platforms can be quite expensive in the long run. “There are interesting trends in Singapore, we have distributors bringing in niche perfume brands that can cost up to $700 SGD a bottle, and it gets snapped up quickly.

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Creative Displays Now

DECEMBER 30, 2020

Humanize your website and social media strategy. Write your social media messages and emails the way a person talks. Respond to comments on your social media channels, answer questions and create posts to inspire conversation. Your social media, email and other platforms are communication tools.

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Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

JANUARY 7, 2024

Katelin Gregg is the co-founder and director of Fayshell , a disruptor in the beauty industry that offers a bespoke boutique gym experience for your skin, without the taboo associated with in-clinic treatments and unnecessary mark-up of take-home retail. KG: I come from the beauty industry. IR : Where did your retail career start?

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Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. It always makes business sense to have an export strategy and plan for the short, mid and long-term growth of the company, an allocation of resources and funds over that time and SWOT analysis so you are prepared for the good, great and not so great times. Partner strategies.

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Inside Retail

MARCH 12, 2024

What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment? This meant our strategy centred around customer experience and staff training. Sampling is also key to our loyalty strategy. My mantra was ‘focus on what you can control’.

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