Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Our packaging takes elements from beauty and applies it to oral care.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

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Inside Retail

AUGUST 12, 2021

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. content creators. million EMV.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

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Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

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Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

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Inside Retail

DECEMBER 11, 2023

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. We maintain an in-house approach, handling everything from creating in-store presentations to capturing social media assets in my apartment.

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Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. India boasts a staggering 750 million active internet users armed with smartphones. With a substantial percentage of its 1.4

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Inside Retail

NOVEMBER 6, 2023

For the past few months, the beauty industry has been buzzing about the Gen Z-favourite makeup, skincare, and lifestyle brand, Glossier. Especially since Marisa Meltzer’s book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier , was released in September. This was about a book.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023.

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Inside Retail

MAY 9, 2022

This is an exciting time for Shiseido’s subsidiary brand as it builds on the innovative consumer experiences it has launched so far. Nars is leveraging a small ecosystem of communication and omnichannel retail touchpoints to test and measure consumer behaviours.

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Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media?

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. How Can You Bring Consumer Interest in Longevity Into Your Own Business?

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Social Media Advertising Marketing Consumer 97

Barber Design

MAY 3, 2023

We’ve been thinking a lot about trends which are naturally driven by consumers but what’s happening therefore in retail, how are brands and retailers responding. Successfully TOMs Shoes have layered in their one-for-one giving campaign with VR experience that transports consumers to Peru. The customer as the sales person.

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Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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Design Week

JUNE 14, 2021

National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. Frahm – tough beautiful, by Supple Studio, for Frahm Jackets. Brand strategy. Brand Strategy for Higher State, by Manifesto Studios, for Higher State. Social media and content. Product design – consumer.

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Inside Retail

SEPTEMBER 1, 2022

Lian studied Chemistry back in her university days, and her fragrances are backed by a lot of research and consumer studies. She went on to explain that consumers are looking for sustainability, more gender neutral fragrances, and scents that are more functional in their purposes. There’s a market for these products here,” she noted.

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Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Humanize your website and social media strategy. Write your social media messages and emails the way a person talks. Your social media, email and other platforms are communication tools.

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Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

JANUARY 7, 2024

Katelin Gregg is the co-founder and director of Fayshell , a disruptor in the beauty industry that offers a bespoke boutique gym experience for your skin, without the taboo associated with in-clinic treatments and unnecessary mark-up of take-home retail. KG: I come from the beauty industry. IR : Why was Fayshell Created?

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Inside Retail

JULY 8, 2021

Brand strategy. Consumers don’t buy into a product; they buy into the brand. Even before the pandemic, the farm-to-fork and paddock-to plate-movements were gaining momentum, with people wanting to be educated on what they are consuming and using. Export strategy and plan. Just the tip of the iceberg.

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Inside Retail

MARCH 12, 2024

IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

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Inside Retail

SEPTEMBER 11, 2021

Brand strategy. Consumers don’t buy into a product; they buy into the brand. Even before the pandemic, the farm-to-fork and paddock-to plate-movements were gaining momentum, with people wanting to be educated on what they are consuming and using. Export strategy and plan. Just the tip of the iceberg.

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Strategy Food & Beverages Beauty and Health Social Media 130

Inside Retail

AUGUST 22, 2021

The social media platform added that it will allow creators to post content containing nudity but only if it is consistent with OnlyFans’ policies. OnlyFans offers brands the ability to host digital exclusive events for consumers from the safety of their own devices. New direction.

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Inside Retail

JULY 4, 2023

Started by Ami Bateman and Sian Murray in 2020, Pleasant State is a direct-to-consumer home care brand that aims to change the way consumers approach cleaning. Just add water solutions had existed in the commercial space for many years, but they hadn’t been packaged up in a beautiful direct-to-consumer way.

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. health supplements. trillion, and the US$5.6 personal care. ?

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

JULY 4, 2022

The beauty phenomenon originating from South Korea once took the world by storm with its cute packaging and rare ingredients that were non-existent in the West. But more than a decade since K-beauty rose to global prominence, this Korean export is now struggling to stay relevant as beauty trends begin to shift.

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