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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Breaking down beauty: What are the new trends beauty customers want?

Inside Retail

What customers want has changed significantly over the past few years, and with the rise of TikTok, and the push-back against unrealistic beauty standards, the beauty industry is one of the more impacted spaces. Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. Social media darling no more. Mass layoffs.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Tween beauty: Are brands crossing the line?

Inside Retail

She explains that she wants to keep the beautiful skin she has, well into her teens. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. And is it ethical for businesses to capitalise on the trend of tween beauty? The topic of discussion? per cent.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.