Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Our packaging takes elements from beauty and applies it to oral care.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Why did not this call appeal to many?

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023.

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Inside Retail

MAY 9, 2022

It goes beyond rewarding customers at every purchase and presents a huge opportunity for loyalty programs to evolve and play a significant role in driving interaction and engagement. This is an exciting time for Shiseido’s subsidiary brand as it builds on the innovative consumer experiences it has launched so far.

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Inside Retail

SEPTEMBER 15, 2021

Here, we chat with Dolan about the development process behind her products, the business’ future plans and the rise in female entrepreneurs aiming to break the silence around women’s health. More women are launching their own businesses that aim to normalise traditionally taboo female health issues. Why did you decide to launch Noonie?

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Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media?

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Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Inside Retail

FEBRUARY 9, 2022

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant.

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Barber Design

MAY 3, 2023

We’ve been thinking a lot about trends which are naturally driven by consumers but what’s happening therefore in retail, how are brands and retailers responding. Successfully TOMs Shoes have layered in their one-for-one giving campaign with VR experience that transports consumers to Peru. Likewise insights into supply chains.

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Inside Retail

AUGUST 17, 2021

However, it took a destructive global health crisis to shake the truths out of fashion for all to see. The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”.

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Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Humanize your website and social media strategy. Write your social media messages and emails the way a person talks. Your social media, email and other platforms are communication tools. They buy from people.

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Design Week

JUNE 14, 2021

Frahm – tough beautiful, by Supple Studio, for Frahm Jackets. Social media and content. Product design – consumer. Sukha – Engaging more women in HPV screening, by Matter. Northern Ireland ‘Covid Response’, by Big Motive, for Department of Health Northern Ireland.

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Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Inside Retail

MARCH 12, 2024

IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

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Hunton Andrews Kurth

OCTOBER 5, 2021

Multi-level marketing has touched us all – whether it be purchasing beauty products, essential oils, or health supplements from a friend through social media, or receiving an invitation to join a team of seemingly successful people working their “side hustle.”

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