Beauty and Health Promotion Social Media Strategy 
Inside Retail
DECEMBER 17, 2023
Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.
Inside Retail
AUGUST 16, 2023
As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Can a dupe be too good?
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Inside Retail
AUGUST 30, 2021
While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s
Inside Retail
AUGUST 12, 2021
In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV.
Inside Retail
DECEMBER 11, 2023
Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. With Superegg, we aim to promote self-care and nourish the inner self through sophisticated and thoughtful products.
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
Inside Retail
JULY 7, 2023
In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.
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