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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. The brand has gone through many evolutions since its conception, and is now experimenting with an unusual drop model, which sees it open its website to sell products just four times a year for one week at a time. “We

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Gwyneth, gut health and glowing skin: Mecca launches wellness program

Inside Retail

In-depth conversations with Hollywood actress Gwyneth Paltrow and Australian of the Year Grace Tame and new fertility and naturopathy services are all part of a new month-long wellness event from beauty giant, Mecca. Beauty retail in the time of coronavirus. “Our Mecca customers care deeply about wellness.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Consumers don’t neatly collect and categorise their experiences into separate buckets. Health and wellness is a $2 trillion-plus category, growing at 5-10 per cent annually.

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The story behind Ikkari, the new beauty brand from Aje CEO Adrian Norris

Inside Retail

I am an absolute health fanatic, and I’m one of those people that is always researching ways to reduce using chemicals on my skin or in my body or in my household,” Norris told Inside Retail. But after the launch of Aje Athletica , Aje’s performance sportswear line, in May 2021, he saw an opportunity to bring the concept to life. “I

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How Watsons is raising the bar for beauty retail in Singapore 

Inside Retail

Watsons , a health and beauty retailer in Singapore, has launched Retailssure, a first-of-a-kind makeup exchange program, as it marks its 35th anniversary. Cosmetic products infused with skin benefits like hydration and UV protection are also a big hit among consumers.

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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

Coles is using the store revamp to trial key concepts that it identifies as being important to the customer, including an elevated “fresh and healthy” offering, as well as greater “convenience” and “value” offerings. “In The project soft-launched in February and officially opened on March 6.

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Blowdries and bubbles: what retailers can learn from beauty services

Inside Retail

In Sydney’s competitive hair and beauty landscape, Blow Bar Co’s blowdries and bubbles have become synonymous with special occasions and milestones. And more recently, the business partnered with luxury beauty brand Givenchy for its makeup applications.