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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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Why beauty brand Fluff turns on its website just four times a year

Inside Retail

Melbourne-based beauty brand Fluff was founded in 2018 by Erika Geraerts, one of the original co-founders of Frank Body. Geraerts has re-conceptualised the very foundations of what a beauty brand is, including the purpose of Fluff’s products: “It’s okay to feel more with makeup, so long as you don’t feel less without it”.

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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our focus on Ayurveda, freshness, and sustainability aligns with the evolving preferences of consumers,” she stressed.

Expansion 130
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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

Today, the American firm is best known for its stable of celebrity beauty and wellness brands that it is auctioning off at a discount following its filing for Chapter 11. Unpacking the collateral Ahead of its Chapter 11 filing, the company discontinued four brands, including Terasana, EcoFabulous, Olika and Costa Beauty.

Line 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.

Consumer 130
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How Gem successfully created the go-to oral care brand for a new generation

Inside Retail

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Our packaging takes elements from beauty and applies it to oral care.