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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

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Preparing for the future of online retail

Inside Retail

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). For the year to June 2021, consumer retail spending grew by 9.1 But most significantly, I think it shows how quickly our new retail habits have become second nature, with 9.4 Yes, you read that right.

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How to Make Your Product Stand Out

Creative Displays Now

Consumers with the problem your product solves will see how yours stands out from the rest. If you don’t want to expose the product through the packaging or use transparent materials, display a beautiful photo of the product on the box. Let your loyal consumers be the first to know about new launches. They buy from people.

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