article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

article thumbnail

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

article thumbnail

Risky business: Can Coles and Woolies rebuild their customer relationships?

Inside Retail

With the big two dominating the retail landscape with 65 per cent of the retail market, most consumers have limited choice when it comes to buying groceries. As consumers are feeling price-stressed and inflation hits our pockets, there are increasing questions as to whether they really have our best interests at heart.

Consumer 264
article thumbnail

Skechers continues to make its mark in the Singapore marketplace

Inside Retail

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. She noted that culture and weather play a huge role in shaping the Singapore retail market.

Apparel 246
article thumbnail

India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

article thumbnail

Abercrombie & Fitch delivers ‘exceptional’ first-quarter performance 

Inside Retail

Executives are very focused on the consumer and are ever keen to understand what they want. Of course, this is how all retailers should operate; but the blunt truth is that so many have lost the basic skills of retailing and lack the attention to detail in the front end of the business. Last year’s loss of US$16.5

Contrast 243