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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person. Advantages of Word of Mouth in Retail Marketing WOM marketing has numerous benefits for businesses, reflected in improved bottom lines and brand image.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: Keep a pulse on local events that bring in extra tourism to your area, and double down on your local retail marketing efforts during these times for a wider audience pool.

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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. Clad in brushed stainless steel walls with polished concrete flooring, the sleek environment features a display wall with pullout drawers housing the full line of try-on shoes.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Skechers continues to make its mark in the Singapore marketplace

Inside Retail

“With the renewal of Lawrence Wong as our brand ambassador, we have many exciting campaigns and physical events, including launches and collaborations, planned for the year, and we cannot wait to share them with our customers,” Zann Lee, managing director of Skechers Southeast Asia, told Inside Retail.

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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain.

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Abercrombie & Fitch delivers ‘exceptional’ first-quarter performance 

Inside Retail

Across the whole business, the bottom line improved significantly this quarter. While it is true that pressures are building in the retail market, we are not anticipating this to create a complete collapse in consumer demand. Last year’s loss of US$16.5 million was translated into $16.6 million of net income.

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