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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Positive affirmation Why do cheap and cheerful go hand-in-hand? Bunnings, Aldi and JB HiFi do it best.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Users can also purchase products influencers have tagged. Instagram couldn’t do it without creators.

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5 Steps to Boost Sales This Mother’s Day

Snap Retail

Mother’s Day is a huge retail holiday you do not want to skip! According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers.