Remove tag consumer-products
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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. The product is straight off the factory floor without the overheads or middlemen. Best sellers’ list?

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. TikTok’s arguably the best place to showcase discoverable and demonstrable products.

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5 Steps to Boost Sales This Mother’s Day

Snap Retail

According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. To maximize sales, it is important to strategically plan your products and marketing campaign. Select the right product mix. Advertise your offer. Up sell & cross sell.