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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.

Strategy 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

Strategy 130
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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. These tags are then left racking up server calls long after attention has moved on to the next new thing. You want to measure only key interaction points.

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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. million views, while posts tagged #EyesLipsFace have accrued 7.8

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8 Sustainable Retail Strategies for 2024

Parcel Pending

2 Gen Z is more likely to subscribe to a sustainable mentality and uphold sustainable practices than any other consumer demographic group. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6 Emailing receipts is the first step towards building a robust email marketing strategy. #7 The ultimate goal?

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz. Managing a startup is no easy task for anyone.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. An AI-powered promotional strategy.