Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy. Location . Language .

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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Inside Retail

FEBRUARY 28, 2024

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted. “We

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Here are some key strategies for adapting to changing consumer behavior.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Here are some key strategies for adapting to changing consumer behavior.

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RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

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Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes.

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Retail Focus

NOVEMBER 22, 2023

Social Media Integration Social media reaches around 4.9 Taking advantage of social media for retail selling is a must in a competitive market, though few retail businesses appreciate this fact as much as they should. billion people, providing market opportunities too profound to ignore.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

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Barber Design

AUGUST 9, 2018

Some shops that started out online have even moved into bricks and mortar retail – as it becomes increasingly apparent that shoppers enjoy both the convenience of shopping online and the experience of shopping in store – particularly when those experiences are enhanced with apps and other cutting edge retail technologies.

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Retail Focus

SEPTEMBER 27, 2022

This improved tech enables marketers to strengthen their retail businesses and connect more with their customers through videos, pictures and other multimedia content. Visual marketing is an advertisement strategy, which can be used to present ideas that could be difficult to grasp through text. Social Marketing .

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. AT: I love how varied my days are and that is how I stay engaged. Alyce Tran co-founded and built two viral brands from the ground up.

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Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Inside Retail

APRIL 7, 2024

From the groundbreaking 60-artist pencils in a tin, which garnered over 600,000 units sold, to a range of notepads, bookmarks, and other products, BMS’s dedication to quality and value remains steadfast, a true testament to its enduring legacy in catering to the diverse needs of the market. Or simply register for a wholesale account online.

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RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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Trade Show Booth Companies - Trade Group

NOVEMBER 3, 2023

Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz. Managing a startup is no easy task for anyone.

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Inside Retail

NOVEMBER 14, 2023

The report found that Gen Y, also known as the millennial generation, is at the forefront of ethical consumption, with over 70 per cent actively engaged, surpassing Gen Z (66 per cent), Gen X (61 per cent), and Baby Boomers (54 per cent). Notably, there has been a 12.5 However, there is a “significant gap between awareness and action.”

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Parcel Pending

JANUARY 14, 2022

One of the most-recommended property management tips is incorporating festive or seasonal themes to encourage resident engagement and make your property feel like home. Benefits of Engagement and Retention. To yield a positive return and increase tenant satisfaction, communities must foster engagement.

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Inside Retail

MARCH 19, 2024

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The post Planning to sell online in the US?

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Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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Retail Focus

DECEMBER 14, 2023

The learning phase Almost all social media platforms have a learning phase for advertising. Poor bidding strategy Bidding is the term TikTok uses to refer to the amount you’re willing to spend on your ad campaign. However, there is one other important factor that will impact your bidding strategy – the quality of your ads.

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Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

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Inside Retail

OCTOBER 14, 2021

The featured collections from designers such as JW Anderson, Gentle Monster and Palm Angels were realised through short films and performances unrelated to each other, but providing a true reflection of each artist and their vision for their Moncler Genius collection. We’re past the point of marketing to a few social media platforms.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Inside Retail

AUGUST 31, 2023

Trust is defined by the Edelman Trust Barometer as the “ability of individuals, companies, and institutions to build relationships of confidence and collaboration with others”. In other words, trust is about creating strong relationships with customers, partners, employees and other stakeholders.

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Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. A user-friendly website is your digital storefront, while social media platforms help you connect with your community and showcase your latest offerings.

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