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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Ma says Shein is very focused on the “everyday creator” strategy.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

CB: There were two big points of our strategy that we started to develop during lockdown. The other thing is [SMS] Flows (automated messages), they work incredibly well for us. As a marketer, automation is such a huge thing that you need for your overall strategy. IR: What about social media?

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Social commerce Social media platforms are becoming ecommerce marketplaces. Other methods, such as digital concessions, are changing the face of distribution.

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Another former staff member at the Glossier store complained, “They tried so hard to make us feel like this wasn’t like other retail jobs by calling us editors instead of sales associates and [giving us] multiple other perqs. Social media darling no more. Mass layoffs.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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