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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Social commerce Social media platforms are becoming ecommerce marketplaces. Other methods, such as digital concessions, are changing the face of distribution.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246
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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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How To Make A Powerful And Profitable Video Marketing Strategy For Your Business

Retail Focus

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130
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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Another former staff member at the Glossier store complained, “They tried so hard to make us feel like this wasn’t like other retail jobs by calling us editors instead of sales associates and [giving us] multiple other perqs. Social media darling no more. Mass layoffs.

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6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.