Remove Other Remove Social Media Remove Strategy Remove Tailored
article thumbnail

‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores. They want to know that their purchases are making a positive impact on the world. ”

Strategy 130
article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
article thumbnail

Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection. A third alternative is to build a presence on a well-known social networking site. Other options include developing a mobile app and opening an online shop.

article thumbnail

Essential Things To Include In Your Product Marketing Strategy

RetailMinded

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

article thumbnail

Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted. “We

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. They want an engaging shopping experience that is tailored to their specific needs. To stay competitive, businesses need not just to identify emerging trends but also implement strategies to respond to these changes.