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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.

Strategy 130
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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Australian retail conglomerate Wesfarmers is doing exactly that as it undertakes a merger of the back-end services of its discount department store chains, Kmart and Target. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

Strategy 130
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How beauty brands are powering growth on Tiktok

Inside Retail

In the past year, retailers have sold out of offerings ranging from sculpting leggings to feta cheese after these items went viral on the platform. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., million views, while posts tagged #EyesLipsFace have accrued 7.8

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8 Sustainable Retail Strategies for 2024

Parcel Pending

Sustainability is the buzzword among both retailers and consumers in 2024. 2 Gen Z is more likely to subscribe to a sustainable mentality and uphold sustainable practices than any other consumer demographic group. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. An AI-powered promotional strategy.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.